you can't force a niche

Hey Reader, Last week, I heard this TWICE from 2 different clients: “I’ve been totally stuck… and then all of a sudden, click- the lights went on." It's not nearly the first time I've heard it, and won't be the last. Because that's how it feels when when someone stops forcing their messaging to fit a niche… and lets the real thread name itself. ✨ When you start with YOU, not an imagined version of an ideal client, you ensure that you're building towards the thing you really want. When you...