Hey Reader,

Yesterday I forgot the word for feather and called it a "bird leaf."

Another time, I forgot the word for a spider's web and called it a "butt rope."

But you know what?

Everyone still knew what I meant.

Language is endlessly interesting to me; I have many friends who speak English as a second language and I love the stuff they come up with and the way they think differently depending on the language.

How cool is that?

Matter of fact, I've been running a secret in-person meet-up club here in Newcastle for local immigrants for a couple years now, and we all agree that the most important thing isn't to get it right, it's to be understood.

It's the same with messaging.

Maybe you're saying everything perfectly, but if you ideal client doesn't recognise themselves, they'll scroll on by.

It doesn't need to be perfect, it needs to be felt.

It's about connection, and building the language that supports it.

The image above is a screenshot of Sarah's results after week 2 of UnFuck Your Funnel- she put herself out there just as she is, called in her people, and now is up to almost 70 warm leads (one of whom has bought an offer she wasn't even selling for £1500, that's how badly she wanted to work with her.)

If you're not getting these results, and you feel your messaging, content, and even positioning are as bit fucked, I'm working on something for you.

An idea so obvious it was like being struck by lightning. ⚡️

A space for NDs, aliens, enlightened intellectuals, and other mission-led, passionate weirdos to let go of perfect and learn how to sound like them-fucking-selves.

And I'm infusing the whole thing with my EDGE Content Framework™️ and LOUD Messaging Method™️.

I've got years of proof that these methods work, and I'm sick of locking it all away behind 4-figure investments and the occasional pop-up group offer.

With this, I'm talking weekly calls, content & sales page reviews, positioning and messaging strategy, launches, offers- bring me what's in your way and we'll work through it in a way that lands for YOU.

I might even include UnFuck Your Funnel as a bonus so you literally have everything you need, and can come to each call with whatever you're working on.

And between calls, ask me questions in an optional WhatsApp group.

You don't have all the details so I'm not asking for commitment, but does this sound like something that may be beneficial for you? Founders price will be an absolute no-brainer.

If this might be good for you, reply BIRD LEAF to this email and I'll send you more info when I have it.

Okay love you bye,

This email was written by me, a human- not AI 😘