23 DAYS AGO • 1 MIN READ

you can't force a niche

profile

CiCi Reagan

Love letters from a brand-obsessed word-foodie to category-of-one experts. (Subscribe for Star Trek references, cursing, and the illicit confessions of a recovering addict)

Hey Reader,

Last week, I heard this TWICE from 2 different clients:

I’ve been totally stuck… and then all of a sudden, click- the lights went on."

It's not nearly the first time I've heard it, and won't be the last.

Because that's how it feels when when someone stops forcing their messaging to fit a niche… and lets the real thread name itself. ✨

When you start with YOU, not an imagined version of an ideal client, you ensure that you're building towards the thing you really want.

When you unpick your golden thread, you make it impossible for you to bury your much-ness or ignore your purpose. 👽

And as a natural consequence, you align your whole f*cking business: clients, frameworks, offers, product suites, marketing content, all of it.

From there, you move at speed, filling cohorts, booking speaking gigs, raising your prices, launching your new thing. 💸

It doesn't really matter your specific flavour of success- you attain it when you stop being "nice" and start being precise with your message.

The catch?

YOU actually have to undergo an inner expansion so you can hold the truth of the depth of transformation you provide for others, because I guarantee that you minimise it. 🙏

Once you can shift your perspective and see clearly, you can find and close the gaps in your messaging and make everything about your brand so much simpler- cause it's obvious.

Both of these clients had these shifts as a result of working through my LOUD Method™️, which runs through everything I do, including my Brand Studio-

You can join totally FREE (or unlock all the studio content for just $22.) 🪩

It's off social media, cause it's too distracting and usually full of rage-bait. And the videos are all short and digestible because we're all busy and I'm not obsessed with the sound of my own voice. 😆

This is the only way to work with me at the moment- Singularity is closed, I'm full for coaching clients, and I'm starting a huge project in a couple weeks.

If you want a taste of identity-led messaging, want to audit the gaps in your copy, want to ascend to your next level of success while making the world a better place, I'd love to have you in the Brand Studio. 🥰

Okay love you bye,

Join the Brand Studio FREE now

CiCi Reagan

Love letters from a brand-obsessed word-foodie to category-of-one experts. (Subscribe for Star Trek references, cursing, and the illicit confessions of a recovering addict)