ABOUT 1 MONTH AGO • 1 MIN READ

making the intangible- tangible

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CiCi Reagan

Love letters from a brand-obsessed word-foodie to you, a bold expert with a big mission. (Subscribe for Star Trek 🖖 references, cursing, and the illicit lessons and confessions of a 10+ year recovering addict)

Hey Reader,

For my healers, spiritual leaders, and those that create intangible transformations, and sometimes struggle to make it feel real in their marketing, this is my best tip! ✨✨✨

Use TIME.

Time is real and measurable, something people can sink their teeth into. 💜

Maybe you can’t promise them that they’ll double their income, but if you can tack your abstract outcome to a timeline, it suddenly becomes real.

For example, “Repair your relationship with food, increase your energy, and feel better than you did in your 30s- in just 90 days.”

Suddenly, this thing that feels so huge and insurmountable has now become something you can shift in a few months, making it easier for your audience to take action.

It's not about over-promising, just precision of language.

Give it a try and let me know what changes for you! 🙏💜

If you have questions about how to implement this for your business, reply to this message and I’ll help! 💜

Okay love you bye,

This email was written by me, a human- not AI 😘

P.S. Join the Brand Studio (it's free) for brand positioning & messaging by aliens, for aliens 👽

Over 40 expert business owners just like you are already vibing out and growing brands that light them up inside ✨

CiCi Reagan

Love letters from a brand-obsessed word-foodie to you, a bold expert with a big mission. (Subscribe for Star Trek 🖖 references, cursing, and the illicit lessons and confessions of a 10+ year recovering addict)