CiCi Reagan
Love letters from a brand-obsessed word-foodie to category-of-one experts. (Subscribe for Star Trek references, cursing, and the illicit confessions of a recovering addict)
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Hey Reader, This isn't a trust recession, and a lot of the people saying it is are part of the problem. We've all just been sold down the garden path once or twice, paying thousands (or more) for what was an incredible marketing campaign and an expensive lesson in discernment. In other words: scammers bled people dry, and now those sales tactics don't work. Whomp, whomp. This is only bad news for the people selling snake oil. For true experts: this is our time to shine. ✨ And you're not gonna get there with fancy AI videos and images, or a fancy new all-in-one platform, or posting 10 videos a day- Not if your people can't see you. If you feel that your message has become diluted, if you struggle to express what you do, if you're hell-bent on elevating your brand positioning cause you're sick of being overlooked for bigger and better opportunities- The answer is WITHIN you. 💜 In my new masterclass, The Recognition Effect, I'll be discussing the changing landscape of marketing and online business, and the importance of building a brand around your golden thread so you don't end up trapped by success (and what to do if you're already feeling the squeeze.) It's totally free, and it's happening Monday 2 March at 2:30pm UK time. (Replay available to registrants) Okay love you bye, P.S.Sign up FREE for The Recognition Effect 👽 Why category-of-one brands are recognised instantly (and how storytelling makes it inevitable) |
CiCi Reagan
Love letters from a brand-obsessed word-foodie to category-of-one experts. (Subscribe for Star Trek references, cursing, and the illicit confessions of a recovering addict)